Companies across the media industry are racing to get their eReaders in the hands of consumers, which means big change for the publishing industry and the media business overall. Organizations are scrambling to ensure that their readership is not lost as the reading habits of their long-time consumers are redefined by the upheaval caused by the new wave of eReaders.
With Apple's iPad release scheduled for April 3, the Paley Center gathered a group of senior media executives to discuss strategies for how the media industry can most effectively retain consumer loyalty as well as capitalize on one of the most talked about new gadgets of 2010.
Moderator: Josh Quittner, Editor-at-Large, TIME
Brooke Gladstone, Host and Managing Editor, On The Media, NPR Keith McAllister, Online Editor, Reuters Scott R. Singer, Managing Director and Head of Media & Entertainment, The Bank Street Group, and author, How To Hit A Curveball: Confront and Overcome the Unexpected in Business Kiliaen Van Rensselaer, Chief Marketing Officer, Skiff
Brooke Gladstone is an American journalist and media analyst. She is host and managing editor of the National Public Radio newsmagazine, On the Media, and has been a contributor to The Washington Post, The Boston Globe, The Observer, and Slate. Gladstone lectures at universities and conferences and has appeared on PBS's Bill Moyers Journal and CNN's Reliable Sources (and once filled in for Charlie Rose on PBS's Charlie Rose Show.) She is widely quoted as an expert on press trends.
Keith McAllister is an online editor for Reuters.
Joshua Quittner is an American journalist. Until September 2007, he was editor of Time Inc.'s Business 2.0, which he joined in April 2002 after seven years at Time Magazine, where he served as technology editor and the editor of its spinoff technology supplement Time Digital (later called ON Magazine). After Business 2.0, he served briefly as an executive editor at Fortune Magazine, working out of its San Francisco bureau, before rejoining Time in April 2008 as an editor-at-large.
J. Max Robins
J. Max Robins is the vice president and executive director of The Paley Center for Media's Industry Programs. Robins joined the Paley Center from Broadcasting & Cable magazine, where he was editor-in-chief. Before B&C, he was an editor and columnist at TV Guide and Variety.
Scott R Singer
Scott R. Singer is Managing Director and Head of Media & Entertainment at The Bank Street Group and the author of How To Hit A Curveball: Confront and Overcome the Unexpected in Business.
Kiliaen Van Rensselaer
Kiliaen Van Rensselaer has over 17 years of expertise in consumer packaged goods, brand management, wireless, eCommerce and CRM. Most recently Kiliaen served as Executive Director of National Marketing at AT&T Mobility (formerly Cingular Wireless), where he leveraged upstream products, pricing, promotions, merchandising, advertising, partnerships, sponsorships, youth & senior-segment marketing to bring in new subscribers and drive revenue. He completed the launch phase of the iPhone exclusive joint product with Apple and was the lead marketing executive on the deal team that structured the agreement. Kiliaen also was involved in guiding and evolving the strategy for the Raising the Bar campaign, credited with sustaining Cingular's leadership market share in the U.S. Kiliaen joined AT&T Wireless in 2003 and served in several positions of increasing responsibility. Prior to AT&T, he held various senior positions including Vice President of Marketing at Tickets.com, a start-up that became a publicly traded B2B and B2C ticketing solutions and software provider for live events; and was previously a Brand Manager at Colgate-Palmolive as well as the HJ Heinz Company. Kiliaen holds a BA with honors in History from Trinity College.
Is the Amazon Kindle here to stay, or simply "kindling" for the escalating tablet wars? Brooke Gladstone, host and Managing Editor of NPR's On the Media, argues the latter. Some publishers who don't want to price their content at the standard Kindle rate of $9.99 are separately negotiating with Apple, she says.