Gone are the days when the Brahmins of the news industry dictate what the audience should know.
What does the journalist of the 21st century have to know about listening to the crowd? And how can he or she break through the information overload to reach the public?
Bill Adair is the Editor of PolitiFact and the Washington Bureau Chief for the St. Petersburg Times. He's worked in Washington since 1997 and has covered Congress, the White House, the Supreme Court, national politics and aviation safety.
Adair is the author of The Mystery of Flight 427: Inside a Crash Investigation, a behind-the-scenes account of how the National Transportation Safety Board solved one of the biggest mysteries in aviation. He is the winner of the Everett Dirksen Award for Distinguished Coverage of Congress and the Society of Professional Journalists Sigma Delta Chi Award.
Ted Anthony is Assistant Managing Editor for The Associated Press. He is a veteran journalist, news manager and multimedia content manager who has reported from more than 20 countries and extensively covered post-9/11 conflicts in Pakistan, Afghanistan and Iraq. He is a leader and participant in AP strategic projects designed to promote innovative storytelling, develop AP's newsgathering capabilities in social media and align news efforts with new product opportunities.
He is a specialist in long-form storytelling about changing American culture and author of the cultural history book, Chasing the Rising Sun: The Journey of an American Song (Simon & Schuster, 2007). He also specializes in stories about food and culture, particularly Chinese. He was nominated for Pulitzer Prize twice, in 1998 and 2001.
Andrew Golis is General Manager of The Wire.
Rachel Davis Mersey
Rachel Davis Mersey joined the Medill faculty in 2008 as an assistant professor of journalism with a specialization in audience understanding. The consistent focus of her work is on the craft of journalism. She is intrigued, in particular, by journalism's impact on sense of community, civic participation, and social capital.
She believes that these relationships deserve to be understood in a manner that can enhance professional decision-making when it comes to new product development and ongoing news management. Her aim is to improve the practice of journalism in a manner that enhances news operations' connections with their communities. Additionally, working to master the evolution of these constructs advances scholarship related to social identity theory, social networking theory, and psychological sense of community.
Before coming to Medill, she was on the faculty at the University of Minnesota’s School of Journalism and Mass Communication, where she was an affiliate faculty member of political psychology. She also worked at The Arizona Republic in Phoenix where she was part of the news team that launched the newspaper’s weekly tabloid targeting women 18 to 34. In addition, she worked across platforms with azcentral.com and the local NBC-affiliate.
She earned her Ph.D. from the University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication in 2007. Her advisers were Philip Meyer and Rhonda Gibson, Ph.D.
Jack Wakshlag, chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.), is among the leading research and performance analysts in media today. His portfolio includes all research supporting the company's strategic development, marketing, distribution and ad sales. In addition, he is responsible for research supporting Turner initiatives in innovation, online metrics and new delivery platforms. He is based in Atlanta and reports to Kelly Regal, executive vice president, TBS, Inc.
Previously executive vice president and head of research for The WB television network, Wakshlag oversaw all research related to the network's programming, distribution, publicity, marketing and sales. He joined The WB in 1995 from CBS, where he served as director of research for CBS New Media and Television Stations, from 1988 to 1994; and director of primary research for CBS Television Stations, from 1986 to 1988.
Wakshlag was an associate professor of telecommunications at Indiana University from 1977 to 1986. The author of numerous articles and textbook chapters, Wakshlag serves on the Board of Directors of The Advertising Research Foundation, is a member of the CTAM Research Committee and is a Steering Committee Member of the Board of The Council for Research Excellence. He has served on the board of the Broadcast Education Association and the editorial board of The Journal of Broadcasting and Electronic Media. Acknowledged for his industry leadership as part of the CableFAX 100 twice, Wakshlag is a frequently quoted source and presenter at industry events.
Wakshlag earned a bachelor of arts degree from Queens College, a master of arts degree from Illinois State University and a doctorate in mass communication research from Michigan State University which honored him, in 2000, with its Distinguished Alumni Award.
Journalists Rachel Davis Mersey and Ted Anthony defend "The Daily Show" from NPR's Ira Glass who claims Jon Stewart is not really helping people become good citizens. Is democracy in trouble if people trust "The Daily Show" more than they trust CNN?