Over the last 20 years, neuroscience research has fundamentally changed our understanding of decision making.
Lehrer, a critically acclaimed science writer and the popular blogger behind "The Frontal Cortex," explains what the latest in cutting-edge research can tell us about how our minds work. How do we make decisions? And how can we make decisions...better?
Jonah Lehrer is an author and journalist who writes often about neuroscience and psychology. He has published two books, "Proust Was a Neuroscientist," about the connections between science and the humanities, and "How We Decide," about the brain and decision-making. He has written for The New Yorker about the science of insight and about the psychology of delayed gratification.
Author Jonah Lehrer offers insight into the chemical process
in the brain that forms the root of gambling addiction. Lehrer explains that when a gambler wins, he receives a "surprising squirt of dopamine" that stimulates the brain more intensely than a predictable victory.