David Plouffe's The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African-American president.
The book chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline.
David Plouffe is an American political strategist best known as the chief campaign manager for Barack Obama's 2008 presidential campaign in the United States.
A long-time Democratic Party campaign consultant, he is a partner at the party-aligned campaign consulting firm AKP&D Message and Media, which he joined in 2000.
David Plouffe, Barack Obama's chief campaign manager during the 2008 presidential campaign, describes the role technology played in their victory. He explains that while leveraging social media and online video were important to Obama's campaign, mobile devices will be the key to winning future elections.