Perhaps the most popular business related to the Super Grid, consumer-facing energy management tools -- designed to tell people how much power they are using and how much it is costing them -- have taken off. Some say its a bubble ripe for consolidation and high failure rates, but others see room for opportunity. We're taking a broader approach to consumer efficiency, highlighting household monitor makers, as well as commercial demand response providers.
Energy used to be a one-way street. Today, it's becoming a bi-directional superhighway with utility customers finally taking charge of their power use and how much they pay for it. Instead of drilling into short-term IT issues and arcane arm-chair politicking involved in this shift, GreenBeat 2009 maps out the hottest business and technology opportunities the Smart Grid has to offer.
Katie Fehrenbacher is the founding Editor of Earth2Tech.com, a site in the GigaOM.com network that focuses on greentech innovation and entrepreneurs. Before she launched Earth2Tech, Katie Fehrenbacher was a Reporter for GigaOM where she covered broadband and mobile technology, a Reporter for Red Herring, and an Editor at Engadget.com.
Katie Fehrenbacher began her journalism career as a Reporter for the Yomiuri Shimbun, Japan's largest daily newspaper, where she covered Silicon Valley. Her work has appeared online for the New York Times, Business Week, CNN, Reuters, the BBC, and the Economist.
As chief executive officer of CPower, Gary Fromer is responsible for advancing the company's product portfolio and continuing to expand its presence into new and current markets, as well as running the day-to-day operations of the company. Gary Fromer joined CPower in 2007.
Prior to joining CPower, Gary Fromer served as senior vice president of SAP Managed Services, where he oversaw SAP's Hosting, Application Management and CRM on-demand businesses in the Americas. Gary Fromer also held various other roles at SAP including: senior vice president, SMB and Hosting; chief strategy officer for SAP Markets, Inc.; and vice president, new business and partner solutions for SAP America, Inc. Prior to joining SAP in 1998, Gary Fromer worked at Unisys Corporation. Gary Fromer earned a BS in Economics (Finance) from the Wharton School of the University of Pennsylvania, a BA in Philosophy from the University of Pennsylvania, and a JD from Columbia University Law School.
Scott Hublou is EcoFactor's SVP of Products and Co-Founder. Prior to EcoFactor, Scott Hublou's most recent work has been as the head of the Sapria Design and Technology Group, a marketing services company specializing in product strategy for clients including BlueShield, Oracle, Peoplesoft, SAP, and HP.
Before heading Sapria, Scott Hublou founded Asimba, a SaaS based Internet-based weight-loss and fitness-provider solution. As CEO, he oversaw both general corporate operations as well as lead the marketing team for the initial 3 years, which included raising capital through partners including 24 Hour Fitness, Disney, and Powerbar. Under Scott Hublou's leadership; Asimba received more than 16 product excellence awards, and was featured in multiple national publications and TV shows.
Frank Magnotti is a founder of Comverge and President of the company's Clean Energy Solutions Group. Frank Magnotti began his career with Bell Labs, the research and development arm of AT&T, holding research, program management, strategic planning and general management positions during his 14-year term, ultimately founding AT&T Bell Labs' Utility Solutions Division in 1991.
In 1995, Frank Magnotti began his tenure as General Manager of Lucent Technology, Inc.'s (ALU) Utility Solutions Division where he was responsible for worldwide marketing, sales, business development, project management and profit and loss. From there, Frank Magnotti joined Data Systems & Software, Inc. (DSSI), as President and General Manager and founded Comverge as a subsidiary of what is known today as Acorn Energy Group (ACFN). Today, Comverge is the leading full-service demand response firm, serving both the residential and commercial/industrial markets.
The Company was the first demand response firm to go public in April 2007. Frank Magnotti has served as both Vice Chairman and Chairman of the Demand Response and Advanced Metering Coalition (DRAM) and holds two patents. He holds B.E. and M.E. degrees in Mechanical Engineering from the Cooper Union School of Engineering.
Matt Marshall is the editor and CEO of VentureBeat, which he founded in 2006. He covered the venture capital and startup beat for the Mercury News from 2001-2006. Marshall significantly expanded the newspapers coverage of venture capital and startups during that time, in daily articles and a weekly column called the VC Insider, and then online with his blog SiliconBeat from 2004.
Marshall was awarded Journalist of the Year by the Northern California Society of Professional Journalists in 2002, and the James Madison Freedom of Information award in 2003. These awards were for a series of articles he wrote in conjunction with two successful Mercury News lawsuits, in part instigated by Marshall, against California's public pension fund (CalPERS) and the University of California. The lawsuits sought disclosure of the financial performance of venture capital and other private equity funds that CalPERS and UC had invested in, arguing that state taxpayers and retirees had a right to know these results. As a result of these laws suits, public employees now have full access to information on the performance of their retirement investments.
Marshall was a correspondent for the Wall Street Journal in Bonn, Germany from 1995 through 1998. In 1999 he wrote a book while in Germany, The Bank: the Birth of Europe's Central Bank and the Rebirth of European Power. He has also written for the Washington Post and several other publications. Marshal is also the executive producer of DEMO.
Marshall has a PhD in Government and an MA in German and European Studies from Georgetown University.
As CEO of Tendril, Adrian Tuck focuses on expanding Tendril's customer base through multiple sales and marketing channels, including alliances with leading companies. He is also the vice-chair of the ZigBee Alliance, an association of companies working together to enable reliable, cost-effective, low-power, wirelessly networked, monitoring and control products based on an open global standard.
Prior to Tendril, Adrian Tuck served as both interim CEO and EVP of Ember Corporation, a leading semiconductor provider to the Smart Grid, where he guided the company's market strategy through its critical early-growth stage.
He received his education at the Royal Military Academy Sandhurst, the British Army's prestigious officer training academy.