Ken Auletta talks about Googled: The End of the World As We Know It. Auletta tells the story of how Google formed and crashed into traditional media businesses -- from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
With unprecedented access to Google's founders and executives, Auletta reveals how the industry is being disrupted and redefined.
Ken Auletta has written Annals of Communications columns and profiles for The New Yorker magazine since 1992. He is the author of eleven books, including five national bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed And Glory On Wall Street: The Fall of The House of Lehman; The Highwaymen: Warriors of the Information Super Highway; World War 3.0: Microsoft and Its Enemies; and andGoogled: The End of The World As We Know It. Starting in 1974, he was the chief political correspondent for the New York Post, then staff writer and weekly columnist for the Village Voice and contributing editor of New YorkMagazine. He started writing for The New Yorker in 1977. Between 1977 and 1993, he wrote a weekly political column for the New York Daily News
Googled author Ken Auletta recounts a conversation with Google co-founder Sergey Brin about the book publishing business. Although Auletta admires Brin's engineering skills, he calls the Google co-founder an "idiot savant" in relation to publishing, copyright law, and the politics of information dissemination.