Do you have a hobby you wish you could do all day? An obsession that keeps you up at night?
Meet Gary Vaynerchuk, a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. Gary's cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience.
He hosts a daily webcast called "The Thunder Show" on tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, his podcast become the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.
Called the "king of social media," Gary is one of the first Facebook users to max out his friend limit, with over 17,000 pending friend requests. He is in the top 100 people followed on Twitter and was the keynote speaker at events like the 2009 South of Southwest Interactive conference and the New Media and Web 2.0 expos.
With CRUSH IT! he shows how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand.
Step-by-step, CRUSH IT! is the ultimate driver's manual for modern business.
Gary Vaynerchuk, the “Social Media Sommelier,” digital marketing guru, and wine expert is presenting on “How Business Must Adapt to Social Media.” A self-trained wine expert, he revolutionized the wine industry and is admired for creating a new generation of branding, focusing on the Internet and leveraging social media tools. He has appeared on Late Night with Conan O'Brien, The Ellen DeGeneres Show, NBC's TODAY, CNBC's Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch. Gary has also been featured in The New York Times, The Wall Street Journal, TIME, and USA Today. A best-selling author of Crush It! Why Now is the Time to Cash in on your Passion and The Thank You Economy.
With trillions in ad revenue ready to trickle down to hyper-niche Internet entrepreneurs, social media phenomenon and wine expert Gary Vaynerchuk declares that old media is all but dead. "Things only go forward," says Vaynerchuk. "Technology has no feelings."
Wine Library TV host Gary Vaynerchuk predicts trouble for the wine industry because many brands have been "faceless" and "lazy" when it comes to building strong consumer relations. He ardently lays down the importance of providing genuine customer service to both build the brand and generate word-of-mouth buzz.