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The Future of Content Distribution

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Previous FORAtv comments:
DesDownUnder Avatar
Posted: 12.03.09, 10:19 AM
The release model used for motion pictures has not always been as equal as seen today and mentioned in the talk. In the forties and fifties, people did actually say, the latest MGM musical is playing at the Metro theatre. However, the studio names were generally seen as an assurance of good entertainment. The problem for today's movies is that the cinema owners have no sense of event. Showmanship in presentation of a movie has been displaced by providing multiple screenings of poorly equipped or improperly maintained cinemas with automated equipment. Fast food movies, as compared with paying respect to the audience/screen relationship, let alone treating it as an art form in itself. This relationship is almost totally ignored and the audience is always left wanting. Face it, 3D needs years of development before it will provide anything other than cheap thrills. Today, a properly and quite modestly priced home theatre system, can provide a better experience than those found in many commercial cinemas. It doesn't have to be like that, but it is. Unfortunately no one is telling the young film makers that the effect of the captured image, is dependant on the audiences' experience in the viewing and presentation of the movie. The same is true for many of the performing arts environments where the power of presentation is underestimated, or dismissed as unnecessary. (Rock concerts excepted.) Providing the audience with a human, personal interaction will always attract an audience, provided the presentation is in someway unique. Of course no amount of excellence in presentation, can save a bad movie, but it can make it bearable and at times even profitable.