Amadou Mahtar Ba delivered the opening presentation to the Salzburg Global Seminar's Strengthening Indpendent Media Initiative's October 2009 meeting on Governance, Media, and Development, entitled "Aligning Strategies to Maximize Results".
The presentation was entitled, "Investment in Media, News, and Information
A Pillar in Building Strong Democracies, Economies, and Societies".
Mr. Ba states "...if the
lungs are essential to the health of the
body, it is the oxygen which they process
which is the key to life. The media is the
oxygen of the body politic when we talk of
good governance, accountability and
democracy. You can have all the vital
organs: heart, brain, and liver but without
oxygen the body shuts down and dies.
Similarly democracy needs elections,
parliament, separation of powers, a vibrant
civil society and a private sector. But
without the media, democracy in modern
societies and economies just cannot work."
Amadou Mahtar Ba
Amadou Ba is co-founder and president of AllAfrica Global Media, Inc., an international multi-media content service provider, systems technology developer, and the largest distibutor of African news and information world wide. Since January 2009 he has also been the acting executive director of the African Media Initiative, a five-year program seeking to profoundly change the continentâ€™s media landscape by improving media freedom, strengthening professional standards and increasing public and private investment in the media sector.