With as many as 4 billion in use, mobile phones are truly the 7th mass medium. Combining many of the 6 media before them -- including the Internet, television, cinema and radio/audio -- and being always on and with their owners 24/7, their impact is huge and growing.
Tomi Ahonen shares his view of how mobile phones have changed how we work and play, as well as a vision for what the next 4 billion phones will bring.
Tomi T Ahonen is a six-time bestselling author of hardcover telecoms/tech books who has also released a series of three eBooks in 2009. An independent consultant and motivational speaker in the converging areas of mobile telecoms, internet, media, advertising, credit and banking, social networking and virtual reality, Tomi is based in Hong Kong. He lectures on these topics at Oxford University for which developed the short courses for 3G services, 3G business, mobile-TV and 7th Mass Media. Mr Ahonen is seen annually at about 20 conferences on six continents.
The father of several of the industry's most used theories, tools and concepts, and a founding member of several industry groups, as well as being the holder of a telecoms competitiveness world record, Tomi Ahonen has been quoted in over 300 press articles starting with the Wall Street Journal, Financial Times, Business Week, Economist, etc and is regularly seen on TV; he writes several columns and articles to industry press every year.
Matt Costello has scripted dozens of best-selling games, including the critically acclaimed "The 7th Guest," "Doom 3," "Just Cause," and "Pirates of the Caribbean: At World's End." His novel Beneath Still Waters was filmed and released by Lions Gate. His latest suspense novel, "Nowhere," was published in 2007. He also wrote Island of the Skull (Pocket Books), an original prequel to Peter Jackson's film, "King Kong."
Costello has written for television for PBS, The Disney Channel, The Sci-Fi Channel, and the BBC among others. Costello's children's books include the series The Kids of Einstein Elementary (Scholastic) and Magic Everywhere (Random House), as well as books on puzzles and games.
Tomi Ahonen, author of Mobile as 7th of the Mass Media, discusses the role cell phones will play as the newest member to the mass media family tree. He argues that while cell phones will not completely replace old forms of media, mobile will be to the Internet as television was to radio. "Every bit of content ever created on the Internet will be on mobile," he says.