The Facebook Era is a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture. Additionally, it discusses what companies need to do strategically and tactically to adapt and thrive in this new environment.
The last decade was about the World Wide Web of information and the power of linking content pages. Today, it's about the World Wide Web of people and the power of the social graph. We are undergoing a radical transformation as traditional one-sided CRM gives way to bi-directional visibility and access, and an unprecedented degree of trusted online identity and access to people are forever changing human relationships and business transactions.
Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet.
Clara Shih launched Hearsay Social in 2011 to help businesses tap the power of social media. Hearsay Social provides social business software for relationship managers to attract, retain, and grow customer relationships using popular networks, enabling brands to control their message and minimize risk while still empowering their local reps to engage with customers. Having worked in a variety of roles at Google, Microsoft, and Salesforce.com, Shih was one of the first people to grasp the commercial potential of social networks. She developed the first social business app in 2007 and detailed her vision in the New York Times best seller The Facebook Era, which has been used in classes at Harvard Business School. A member of the Starbucks board of directors, she’s been named one of Fortune’s “Most Powerful Women Entrepreneurs,” Fast Company’s “Most Influential People in Technology” and Businessweek’s “Top Young Entrepreneurs.”