Chris Anderson is the Editor in Chief of WIRED magazine and author of The Long Tail and FREE: The Future of Radical Price. The Long Tail concept has found broad ground for application, research and experimentation. Now, in FREE, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them.
Chris Anderson is the co-founder and CEO of 3D Robotics and founder of DIY Drones. From 2001 through 2012 he was Editor in Chief of Wired Magazine, AdWeek’s “Magazine of the Decade” (2009). Before Wired Chris was with The Economist for seven years, and prior to that spent six years at the two leading scientific journals, Nature and Science.
Kai Ryssdal is the host of Marketplace, a business program that airs weekdays on U.S. public radio stations. Marketplace is produced and distributed by American Public Media. He took over in August 2005, replacing David Brown. Before hosting Marketplace, he was host of the Marketplace Morning Report, a 10-minute business roundup.
In response to Malcolm Galdwell's review of FREE in The New Yorker, WIRED editor and author Chris Anderson expands on the ways Google makes money from YouTube's free services. "Google wants you to use the Internet," says Anderson. "Your actions let Google make more money by selling ads."
Chris Anderson, WIRED editor and author of FREE, explains how the future of TV is going to be decided collectively. Is YouTube full of crap? "The answer is yes, and that's what makes it so great," says Anderson. "But your crap is not my crap."