The IAA West hosts a panel discussion on how sustainability and innovation are impacting the marketing industry. They address the ways consumers are responding to "green" products and advertising.
Emmy Berlind is Marketing Manager for the Green Works line of natural cleaners made by Clorox.
Kelly Konis is a brand strategist and a board member of the International Advertising Association.
Allison Quaid is the founder and Executive Director of Creative Community Catalysts. She has consulted with over five hundred local governments, schools and businesses on how to create more livable communities. She recently coordinated social marketing activities for Flex Your Power, California's energy efficiency campaign. She directed a sustainability program for US municipalities for four years while employed at ICLEI - Local Governments for Sustainability. Currently, she is also the Executive Director of the Bay Area Alliance for Sustainable Communities.
Rick Robinson is a Member of the Outdoor Advertising Association of America (OAAA) Hall of Fame, and a long-time OOH Media advocate, creative consultant, public speaker, fine artist, teacher and writer. He is the West Coast General Manager and National Creative Director for MacDonald Media.
David Wooll is the Director of Program Marketing for PG&E.
Emmy Berlind of Green Works by Clorox explains that despite hard economic times, consumers seem willing to pay premium prices for environmentally friendly products. Allison Quaid echoes that sentiment, arguing that people will pay more if they recognize the relevance of sustainable goods in their lives.