Austin Bankhead leads a panel of experts discussing how marketing has changed since the financial crisis. They focus on two main areas: how to retain old customers while still attracting new ones and how to leverage social media to stay competitive.
Austin Bankhead is CMO Programs Director at Omniture.
Grant Johnson is Vice President of Marketing
at Guidance Software.
Bryan Srabian is Vice President of Marketing
for the Sacramento River Cats and Raley Field.
Ellen Taverner is Chief Marketing Officer for Gibson, Dunn & Crutcher LLP.
Bryan Srabian, Vice President of Marketing for the Sacramento River Cats, explains that even though he personally hates Twitter, it, and other social networking sites are important marketing tools. He describes the challenges of working with social media, as well as some of its surprising benefits.