Scott Dadich talks about designing Wired Magazine, developing a creative culture in magazine design, with three guiding ideas; that details matter, to design by evolution rather than revolution, and that constraint is freedom.
Scott Dadich was named editor in chief of WIRED in November 2012. He previously served the brand as creative director from 2006 to 2010. Dadich was vice president, Editorial Platforms and Design, for Condé Nast from 2010 to 2012. Since becoming the editor in chief, Mr. Dadich has spearheaded the launch of WIRED’s first-ever design retreat, WIRED by Design at George Lucas’s Skywalker Ranch; secured an exclusive interview and photo shoot with one of the world’s most wanted men, Edward Snowden; and collaborated on special issues with Bill Gates and block-buster Hollywood filmmaker Christopher Nolan. Under his leadership, WIRED has been recognized with eight National Magazine Award nominations, eight Webby Awards, and 25 Society of Publication Designers medals. Collect-ively, Mr. Dadich's work has been recognized with more than 100 national design and editorial awards. Prior to joining Condé Nast, Mr. Dadich was creative director of Texas Monthly.
Scott Dadich, award-winning Creative Director of Wired magazine, navigates through the typical cover design process at Wired magazine. He stresses the importance of using highly intricate details, which give each cover a one-of-a-kind look.