Scott Dadich talks about designing Wired Magazine, developing a creative culture in magazine design, with three guiding ideas; that details matter, to design by evolution rather than revolution, and that constraint is freedom.
Scott Dadich was named editor in chief of WIRED in November 2012. He previously served as the magazine’s creative director from 2006 to 2010; under his creative leadership WIRED received two Ellies for General Excellence and won both of the top design honors (the National Magazine Award for Design and the Society of Publication Designers’ Magazine of the Year) for an unprecedented three years in a row. He also led the development of WIRED’s pioneering tablet edition. Between 2010 and 2012, Dadich was vice president of editorial platforms and design for WIRED’s parent company, Condé Nast, where he and his team brought all of the company’s storied brands into regular tablet publication. A native of Lubbock, Texas, he served as creative director of Texas Monthly from 2000 to 2006, helping win an Ellie for General Excellence there as well. In 2011, Fast Company named him one of the “50 Most Influential Designers in America.”
Scott Dadich, award-winning Creative Director of Wired magazine, navigates through the typical cover design process at Wired magazine. He stresses the importance of using highly intricate details, which give each cover a one-of-a-kind look.
The art and profession of selecting and arranging visual elementssuch as typography, images, symbols, and coloursto convey a message to an audience. Sometimes graphic design is called visual communications. It is a collaborative discipline: writers produce words and photographers and illustrators create images that the designer incorporates into a complete visual message. Although graphic design has been practiced in various forms throughout history, it emerged as a specific profession during the job-specialization process that occurred in the late 19th century. Its evolution has been closely bound to developments in image making, typography, and reproduction processes. Prominent graphic designers include Jules Chéret, Piet Zwart, Paul Rand, Alexey Brodovitch, Milton Glaser, and David Carson.