Amory B. Lovins, Chairman and Chief Scientist of Rocky Mountain Institute, discusses the importance of integrating energy efficiency practices.
He explains that while many people view the financial rewards from energy efficiency as a long-term benefit, there are simple solutions that can make it profitable from day one.
Dr. Amory B. Lovins
Physicist Amory B. Lovins is cofounder, Chairman, and Chief Scientist of Rocky Mountain Institute (www.rmi.org), an independent nonprofit think-and-do tank that drives the efficient and restorative use of resources. An advisor to major firms and governments in over 50 countries for the past four decades, he is author of 31 books and over 450 papers, and recipient of the Blue Planet, Volvo, Zayed, Onassis, Nissan, Shingo, and Mitchell Prizes, MacArthur and Ashoka Fellowships, 11 honorary doctorates, and the Heinz, Lindbergh, Right Livelihood, National Design, and World Technology Awards. Educated at Harvard and Oxford, he is a former Oxford don, an honorary U.S. architect, a Swedish engineering academician, a member of the National Petroleum Council, and a Professor of Practice at the Naval Postgraduate School. He has taught at nine other universities, most recently Stanford University's School of Engineering. In 2009, Time named him one of the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers.
His latest books are the coauthored business classic Natural Capitalism (1999); the Economist book of the year Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size (2002, www.smallisprofitable.org); the Pentagon-cosponsored Winning the Oil Endgame (2004, www.oilendgame.com), The Essential Amory Lovins (Earthscan, London, Sept. 2011); and Reinventing Fire: Bold Business Solutions for the New Energy Era (Chelsea Green, Oct. 2011, www.reinventingfire.com).
Amory Lovins, chief scientist of Rocky Mountain Institute, gives an example of how integrative design can improve energy efficiency. For example, using a light colored surface on a parking lot deflects heat, saves energy and reduces pollution.