Will Wright, the creator of SimCity, the Sims, and now Spore, speaks with pundit John Battelle about the creative process, user-generated content, and much more.
John Battelle is an entrepreneur, journalist, professor, and author. Currently founder and chairman of Federated Media Publishing, he is also a founder and executive producer of conferences in the media, technology, communications, and entertainment industries as well as "band manager" with BoingBoing.net.
Previously, Battelle was founder, chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures.
He is the author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Portfolio, 2005).
Will Wright is an American video game designer and co-founder of the game development company Maxis, now part of Electronic Arts (EA). In April 2009, he left EA to run "Stupid Fun Club", an entertainment think tank in which Wright and EA are principal shareholders.
The first computer game Wright designed was Raid on Bungeling Bay in 1984, but it was SimCity that brought him to prominence. The game was released by Maxis, a company Wright formed with Jeff Braun, and he built upon the game's theme of computer simulation with numerous other titles including SimEarth and SimAnt.
Wright's greatest success to date comes from being the original designer for The Sims. The game spawned multiple sequels and expansions, and Wright has earned many awards for his work. His latest work, Spore, was released in September 2008 and features gameplay based upon the model of evolution and scientific advancement. The game sold 406,000 copies within three weeks of its release.