Porter Gale, Vice-president of Marketing at Virgin America, discusses building a brand from scratch at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.
Moderated by Martin Giles, Senior Business Correspondent, The Economist.
Porter Gale is a marketing expert with over 20 years of experience working in branding, social media, advertising, and filmmaking. Her first book, Your Network Is Your Net Worth, will be published by Atria Books, a division of Simon & Schuster, in 2013.
Ms. Gale is an advisor for several companies, including: Dollarshaveclub.com, WePay.com, The Michael Mina Group, Rocket Fuel, Peoplebrowsr, Zozi.com, and Zuberence. She is also a member of the National Speakers Association and frequently presents talks on social media, networking, branding, and customer loyalty.
From 2007 to 2011, Ms. Gale was Vice President of Marketing at Virgin America. Prior to Virgin America, she was a consultant with a diverse array of clients. She also held the post of General Manager at Kirshenbaum Bond + Partners San Francisco. She was awarded the Changing The Game Award by The Advertising Women of New York (AWNY), was on AdAge’s Digital Hotlist and iMedia Top 25-Digital Marketers, and was named a Digital Passionista by The Huffington Post.
In the independent film world, Ms. Gale produced or directed documentaries that aired on Lifetime, PBS, Channel 4/England, and in film festivals around the globe. Porter’s film work has been honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and Filmmaker Magazine. Porter has a BSBA from Boston University and a Master’s in Documentary Film and Video from Stanford University.
Porter has been quoted or interviewed in over 500 online, print, and broadcast press outlets, including The Wall Street Journal, The New York Times, and more. She can be reached at @portergale or via portergale.com.
Martin Giles is a Senior Business Correspondent for The Economist based in New York City, where he covers a range of business and financial issues. Prior to taking up this role in 2008, Mr Giles spent ten years on the commercial side of The Economist Group, latterly as Executive Vice-president of the Group's North American operations.
Prior to joining the commercial side of the company, he was editor of The Economist’s finance and economics section, and previously spent time as a reporter in both London and Paris. Mr Giles earned an MA degree from Oxford University and has an executive MBA from the University of Chicago's Graduate School of Business.
He is a trustee of a British charity that supports students who wish to become financial journalists and sits on the Advisory Council of the Royal Institute of International Affairs.