The Green Room Interview: John Gerzema, Chief Insights Officer at Young & Rubicam Group, lists the one metric advertisers should embrace as a critical element in understanding their customers and building a better brand.
Best-selling author and pioneer of account planning in American advertising agencies, John
Gerzema has designed brand strategies for clients for almost twenty-five years, guiding
campaigns to international strategic and creative acclaim.
His new book, The Brand Bubble: The
Looming Crisis in Brand Value and How To Avoid It was voted #3 Best Business Book for 2008
from Amazon’s editors and 'Best Advertising and Marketing Book for 2008' from CEO Read. And
the book is currently on Business Week's Best Seller List. A sought after presenter around the
world, Gerzema previously oversaw the international network for Fallon and founded offices in Tokyo, Singapore, Hong Kong and Sao Paolo.
He holds a master's degree in integrated marketing
from the Medill School of Journalism at Northwestern University and a B.S. in marketing from The Ohio State University.