The Green Room Interview: Christine Petersen, Chief Marketing Officer at TripAdvisor, discusses reaching consumers with cost effective, high impact media strategies during a weak economy.
Christine Petersen heads marketing, public relations, product development, content distribution and community support for TripAdvisor. Since joining the company in 2004, Petersen has overseen tremendous growth of site traffic, revenue, content and membership. She has also led initiatives that have greatly increased user interaction with TripAdvisor.com, such as the launch of social networking, map, video, personalization and CRM site enhancements.
In 2007, Christine oversaw TripAdvisor's move onto Facebook and other third-party sites through the use of highly engaging applications. These applications have introduced the TripAdvisor brand to millions of new people around the world. In the summer of 2008, Petersen was named to the ForbesLife Executive Woman's 25 Most Influential Women in Travel list, which was compiled by polling top industry executives to determine the women in travel who "have significantly shaped and will continue to define" the travel industry.
Prior to joining TripAdvisor, Petersen was Vice-president of member services with Travelocity. Petersen also held senior marketing positions at Charles Schwab & Co, American Express and Fidelity Investments. She holds an MBA from Columbia University and a bachelor's degree from Colby College.