The Green Room Interview: Mark Chmiel, EVP and Chief Marketing and Innovation Officer at Denny's Corporation, talks about how the consumer marketing message at Denny’s has changed during the current economic downturn.
Mark Chmiel is the Executive Vice-president, Chief Marketing & Concept Innovation Officer for Denny’s Corporation. In this role, Chmiel is responsible for identifying strategic business opportunities and managing all initiatives designed to drive sales and evolve the Denny’s trademark in current and new categories of business.
He is the architect of the recent Free Grand Slam Give-Away during the Super Bowl. This highly successful, integrated event activated more than 49 million visits to the Denny’s website, gave 2 million people Free Grand Slams, and received approximately $50 million in PR exposure.
Additional accomplishments include revamping the late-night business segment, Denny’s Allnighter, and introducing, B-fast 2 Go, Denny’s take-out and catering program.
Chmiel joined Denny’s in April 2007 as Senior Vice-president of Concept Innovation. In this position, he identified and developed a new fast-casual breakfast concept, Fresh Express, which transformed the business model and brand.