Glenn Weckerlin, Global Director of Brand and Product Line Mgmt at Chevron, details Chevron's branding strategy in an emerging market.
Glenn R. Weckerlin
Glenn Weckerlin is Global Director - Brand & Product Line Management for Chevron. In addition to global brand management responsibilities for Chevron's three world class brands -- Chevron, Texaco and Caltex, Weckerlinn is also responsible for driving global product strategy and long term positioning across Chevron's fuels portfolio -- including the emerging needs in the biofuels sector.
A native of Chicago, IL, Weckerlinn received a Bachelor's degree in Chemical Engineering from Purdue University in 1979 and a Law degree from Golden Gate University in 1989. He joined Chevron in 1979 and held a series of assignments on the chemicals side of Chevron's business in marketing, pricing, supply and distribution, strategic planning, product safety & toxicology and brand.
During his time in the Ortho Fertilizer and Ortho Consumer Products divisions, he chaired the chemical industry task force that developed the Product Stewardship Code of Practice -- a ground breaking standard for the chemical industry and the cornerstone of the Industry's Responsible Care Initiative.
From 2000 through 2004, Weckerlinn was General Manager, Brand for Caltex International PTE Ltd., based in Singapore, where he was responsible for brand strategy & execution across Caltex's retail and commercial operations in Asia, Africa and the Middle East.