Jeff Jarvis, Associate Professor and Director of the Interactive Journalism Program of the Graduate School of Journalism at CUNY and author of Buzzmachine.com, speaks at Columbia Business School. He discusses the future of media and how it relates to business, including the successful rules of business used by Google, valuing the customer's input, and Twitter's influence on customer service.
Jeff is the author of Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live and What Would Google Do? He directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism. Jeff was founding editor of Entertainment Weekly magazine, TV critic for TV Guide and People magazines, Sunday editor and associate publisher of the New York Daily News, and a columnist for the San Francisco Examiner.