With over 100 million units sold, The Sims is certainly one of the most significant franchises in the history of interactive entertainment through attracting a broad and diverse world of players and online communities.
This year EA launched the next generation of its flagship game, The Sims 3, which builds on the real-world experiences its players provide.
During this session, Ben Bell, Executive Producer of The Sims 3, talks about the challenges the team faced designing this new game, how the community inspired the team in the process and how one confronts the task of creating a sequel with such incredibly vocal fans.
Ben Bell is the Executive Producer of The Sims 3 at Electronic Arts. In this role, his responsibilities are to oversee creation and development of The Sims 3 franchise.
Before leading The Sims 3 development, Bell was involved in a variety of successful titles and innovative projects within The Sims Studio including The Sims 2 Pets, The Sims 2 Castaway and The Sims Carnival.