Electronic Arts CEO John Riccitiello sees opportunity in the economic crisis -- a chance for developers, large and small, to experiment with new genres, platforms, and ways of delivering the experience.
"Developers should not stop taking risks," he says. "We haven't yet exploited the true potential of this generation of consoles and consumers will be expecting a lot more for their money."
John Riccitiello is Chief Executive Officer of Electronic Arts, the world's leading developer and publisher of interactive entertainment.
Riccitiello originally joined EA in October 1997 as President and Chief Operating Officer. He was President during a period of dynamic growth -- with his help EA grew market share, diversified our product portfolio and strengthened our international business. He left the company in 2004 to become a founding partner and managing director of Elevation Partners, a private equity partnership focused on the media and entertainment sector.
In addition to his responsibilities as a Managing Director at Elevation, he also served as the Chairman and CEO of VG Holdings (consisting of BioWare and Pandemic Studios, both leading developers in the video game business). He also served on the Board of Directors of Forbes Media LLC. He returned to EA as CEO in April of 2007.
Prior to joining Electronic Arts, he served as President and Chief Executive Officer of the worldwide bakery division at Sara Lee Corporation. He also served as President and CEO of Wilson Sporting Goods Co. and held executive positions at Haagen-Dazs, PepsiCo, Inc. and The Clorox Company. Mr. Riccitiello holds a Bachelors of Science degree from University of California, Berkeley. Mr. Riccitiello lives with his wife and children in the San Francisco Bay Area.