Readers of Malcolm Gladwell's New Yorker articles, reviews, and profiles know him to be an author of wide-ranging curiosity about the world and the way it works.
His choice of subject matter ranges from the psychology of athletes in pressure situations to the salesman who masterminded the popularity of the George Foreman Grill.
What sets Gladwell's writing apart is his use of research in fields such as epidemiology, behavioral psychology, and other social sciences.
His ability to incorporate ideas from these fields in a manner that is both relevant and understandable makes Gladwell a unique, cutting-edge journalist.
Malcolm Gladwell's first book, the best-selling The Tipping Point, examines the ways small ideas can spread in epidemic fashion when they reach a critical mass.
His second book, the equally popular Blink: The Power of Thinking Without Thinking, explores the power of the trained mind to make split-second decisions.
In his most recent work, Outliers: The Story of Success, Gladwell explores what makes the most famous and successful individuals different.
Throughout the book, Gladwell's intelligence and fresh perspective synthesize divergent ideas in order to make a broader point about the way our culture works- City Arts & Lectures
Kevin Berger is the features editor for Salon. In this capacity he has written on everything from music to Iraq and continues to contribute to Salon.com frequently.
Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of the Times best-sellers "The Tipping Point: How Little Things Can Make a Big Difference," "Blink: The Power of Thinking Without Thinking," "Outliers: The Story of Success," and "What the Dog Saw: And Other Adventures."
Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.