Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions.
EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding. EG is a rich extension of these ideas - a conference that explores the attitude of understanding in music, film, television, radio, technology, advertising, gaming, interactivity and the web- The Entertainment Gathering
Dan Ariely is an Israeli American professor of psychology and behavioral economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight. Ariely's talks on TED have been watched over 4.8 million times. He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers, as well as The Honest Truth about Dishonesty.