We learn how a convergence of factors contributed to a stable per capita energy demand over the past 30 years in California, as compared to dramatic increases nationwide.
This 30 year "flat line" in California can be attributed to forward thinking policies, the cost of energy, and the "Camelot effect" (California's mild weather).
Is there hope for the future? The "low hanging fruit" of energy efficiency is just beginning to "mush up around our waders."
Consumer knowledge of consumption combined with real time price may be a new tool for impacting behavior.
Dr. Amory B. Lovins
Physicist Amory B. Lovins is cofounder, Chairman, and Chief Scientist of Rocky Mountain Institute (www.rmi.org), an independent nonprofit think-and-do tank that drives the efficient and restorative use of resources. An advisor to major firms and governments in over 50 countries for the past four decades, he is author of 31 books and over 450 papers, and recipient of the Blue Planet, Volvo, Zayed, Onassis, Nissan, Shingo, and Mitchell Prizes, MacArthur and Ashoka Fellowships, 11 honorary doctorates, and the Heinz, Lindbergh, Right Livelihood, National Design, and World Technology Awards. Educated at Harvard and Oxford, he is a former Oxford don, an honorary U.S. architect, a Swedish engineering academician, a member of the National Petroleum Council, and a Professor of Practice at the Naval Postgraduate School. He has taught at nine other universities, most recently Stanford University's School of Engineering. In 2009, Time named him one of the world's 100 most influential people, and Foreign Policy, one of the 100 top global thinkers.
His latest books are the coauthored business classic Natural Capitalism (1999); the Economist book of the year Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size (2002, www.smallisprofitable.org); the Pentagon-cosponsored Winning the Oil Endgame (2004, www.oilendgame.com), The Essential Amory Lovins (Earthscan, London, Sept. 2011); and Reinventing Fire: Bold Business Solutions for the New Energy Era (Chelsea Green, Oct. 2011, www.reinventingfire.com).
John W. McDonald is vice president and chief technology officer of Chevron Corporation, a position he assumed in January 2008. He is the corporate officer responsible for Chevron’s technology strategies and three technology companies representing about 7,000 employees: Energy Technology Company, which conducts research and development and provides technology services to Chevron’s operating units; Information Technology Company, which manages Chevron’s digital assets worldwide; and Chevron Technology Ventures, which invests in innovative venture capital startups, technology transfer, and new business models in conventional energy, renewable energy and energy efficiency.
McDonald graduated with an honors bachelor of science degree in geophysics in 1975 and began his career with Texaco that same year as a geophysicist in the company’s Calgary Canada office. He went on to hold positions of increasing responsibility at various locations around the world, including vice president for Texaco’s Exploration and Production Offshore Gulf of Mexico Division in New Orleans; vice president, Exploration and Production, for Texaco International in London with responsibility for Europe; and following the merger of Chevron and Texaco in 2001, president and managing director of ChevronTexaco Upstream Europe, based in Aberdeen, Scotland. Before his current appointment, McDonald served as vice president of Strategic Planning for Chevron Corporation, responsible for advising senior corporate executives in setting strategic direction and for resource allocation, operating unit performance measurement and mergers and acquisitions.
Alan Meier is Associate Director and a Faculty Researcher with the EEC. He teaches core energy efficiency courses for the EEC and supervises graduate student activities.
Dr. Meier is also a Senior Scientist at Lawrence Berkeley National Laboratory.
Art Rosenfeld is often referred to as the "Godfather" of energy efficiency. He received his Ph.D. in Physics from the University of Chicago under Nobel Laureate Enrico Fermi, before joining the University of California at Berkeley.
While there, he helped form the experimental particle physics group of Luis W. Alvarez, led the group after Alvarez received the Nobel Prize, and switched to astrophysics. He also founded the International Particle Data Group.
In 1974, responding to the OPEC oil embargo and the first U.S. energy crisis, he started the internationally renowned Center for Building Science at Lawrence Berkeley National Laboratory. Dr. Rosenfeld has held numerous positions at both the federal and state level, including being appointed twice (by two governors) as Commissioner of the California Energy Commission, a position he currently holds.
He has authored nearly 400 refereed publications and received the prestigious Enrico Fermi Award in 2006.