Journalist Joe Klein explains to Fora.TV CEO Brian Gruber how he has updated his reporting to incorporate blogging and social media.
Klein asks "whether or not the pendulum of politics" has swung towards government activism.
Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.
Joe Klein is a columnist and senior writer at TIME. He joined the magazine in 2003 to write a regular column, In the Arena, on national and international affairs. He is the author of The Natural: Bill Clinton’s Misunderstood Presidency and several other nonfiction books. As “Anonymous,” Klein wrote the critically acclaimed novel Primary Colors, a best-seller inspired by the 1992 political race. Klein is an occasional contributor to The New Yorker, where he formerly served as Washington correspondent. He has written articles and book reviews for The New Republic, The New York Times, The Washington Post, LIFE, Rolling Stone, and other publications. He is a member of the Council on Foreign Relations and is a former Guggenheim fellow.