Panelists Brian F. Keane, Ted Nordhaus, Ben Nelson, and Carl Pope describe their efforts to make make "going green" easier, faster, and cheaper. They argue that the government shouldn't make fossil fuels more expensive, but rather they should invest in making alternative sources cheaper and marketing them to consumers.
Franklin Foer is the editor of The New Republic.
Foer graduated from Columbia in 1996. Before joining The New Republic, Foer was a frequent contributor to the online magazine Slate.
His writing has also appeared in The New York Times, The Washington Post, Spin, U.S. News & World Report, Lingua Franca, The Atlantic Monthly, The Wall Street Journal, New York and Foreign Policy. In 2004 he published his first book, How Soccer Explains the World: An Unlikely Theory of Globalization.
Brian F. Keane
Brian F. Keane is President of SmartPower, a nationwide non-profit marketing organization dedicated to promoting clean, renewable energy and energy efficiency. Hailed as the â€œGot Milkâ€ campaign for wind, solar and waterpower, SmartPowerâ€™s award winning marketing campaign has been credited with creating hundreds of GWh of clean, renewable energy across the nation.
For their efforts, Keane and SmartPower have been recognized with numerous awards over the past years. Among them: the coveted Green Power Pilot Award presented by the US Environmental Protection Agency and the US Department of Energy; Four Gold Awards from the Service Industry Advertising Awards (SIAA); the Peopleâ€™s Action For Clean Energy â€œEnvironmental Heroes Awardâ€ and the Connecticut Department of Environmental Protectionsâ€™ â€œGreen Circleâ€ Award. In 2005 Brian Keane was recognized as one of Connecticutâ€™s â€œOutstanding Forty Under 40â€.
A former advisor to the late Senator Paul Tsongas (D-MA) and a Congressional Aid to Representative Les Aspin (D-WI), Keane has built an extensive background in non-profit management, political organizing and communications. He was one of the architects of The Concord Coalition, a nationwide non-profit organization dedicated to eliminating the federal budget deficit. Keane was also the founding Executive Director of Economic Security 2000 (ES 2000), the nation's first nonpartisan, grassroots organization dedicated to saving and reforming Social Security. Keaneâ€™s testimony before the U.S. Congress helped make ES 2000 a recognized national leader in the debate on Social Security reform. In fact, Presidents Clinton and Bush have both recognized ES 2000 as a valuable resource in the discussion on Social Security. Throughout his career, Keane has spoken extensively across the nation, internationally and to the local and national media. Today he is a much sought after interview and presenter on clean energy and energy efficiency.
Nelson was born May 17, 1941 in McCook, Nebraska. Nelson earned a BA (1963), Master's degree (1965), and Juris JD (1970) from the University of Nebraska-Lincoln. He was an attorney and insurance executive before being elected governor as a Democrat in 1990, and was easily reelected in 1994. Nelson left the governor's office after two terms to join the U.S. Senate in 2000. He is now the leading conservative Democrat in the Senate and, in an April 2006 poll by Survey USA, he was found to be the Senator with the highest popularity rating, 73%, among his own constituents.
Ted Nordhaus is an author, researcher, and political strategist. He is co-author of Break Through and The Death of Environmentalism. Over the last twenty years, Nordhaus has run major campaigns and initiatives for a large assortment of environmental and progressive political causes including the Public Interest Research Groups (PIRGs), the Sierra Club, Environmental Defense, and Clean Water Action.
Nordhaus also served as the Campaign Director for Share the Water, a coalition of environmentalists, fishermen, farmers, and urban water agencies advocating reform of federal water policies in California, Executive Director of the Headwaters Sanctuary Project, and as a partner and political strategist with Next Generation and Evans/McDonough strategy and research firms serving political campaigns and environmental organizations. Nordhaus holds a B.A. in history from the University of California.
Carl Pope is the Executive Director of the Sierra Club, an American environmental organization founded by conservationist pioneer John Muir in 1892.
Pope was appointed to his position as Executive Director in 1992, the club's centennial.
Ted Nordhaus, author and founder of the Breakthrough Institute, and U.S. Senator Ben Nelson discuss the importance of making alternative energy sources affordable, not only for America, but for rapidly industrializing countries like China and India.
Senator Nelson, along with the Director of SmartPower, Brian Keane, and the Executive Director of the Sierra Club, Carl Pope, discuss the importance of listening to what aspects of alternative energy interest people, while at the same time convincing them to change their life for the greener.
Pope and Keane explain why living in an environmentally friendly way makes economic sense, and argue that the economic benefits should be stressed over the ecological ones, in order to appeal to more people.