Environmental activist, creator and star of the web-based film "The Story of Stuff" talks about how to build real action out of a cultural sensation. It all boils down to exercising our civic engagement muscles.
Annie Leonard coordinates the Funders Workgroup for Sustainable Production and Consumption, a collaborative of funders committed to promoting ecological sustainability and social justice. Leonard is the writer and host of the remarkable online film, The Story of Stuff, produced by the Sustainability Funders, Tides Foundation and Free Range Studios. Viewed by over two million people around the world, the short film uses engaging animation and Annie's compelling storytelling to make a powerful call to action for a more sustainable and just world. It has compelled many viewers to change the way they consume resources. Leonard has worked on environmental health, production, and consumption issues around the world for 20 years. She has traveled to 40 countries to work with local NGOs investigating the factories where our stuff is produced and the dumps where it is disposed of. She has also worked with GAIA, Health Care without Harm, Essential Information and Greenpeace International.