How can nonprofits and other organizations make their web sites more relevant and compelling to the diverse audiences they serve?
Two leading practitioners from the online design world present a people-centered approach to finding big answers with small budgets.
Starting with real people and their needs, Alcorn and Anderson deconstruct the most commonly used research methods considered best practices in the design world, and they demonstrate how insights from this research can lead you to compelling design features online- The Commonwealth Club of California
Katrina Alcorn leads the user experience discipline for Hot Studio, has worked as a freelance writer and editor for several newspapers and magazines, and is the author of "Maxed Out: American Moms on the Brink."
Renee Anderson is the director of user experience for Hot Studio, Inc.
With an international background in cross-cultural communications and linguistics, Kevin O'Malley applies unique training and coaching skills, as well as partnership building, to the world of corporate speaking and events.
His approach successfully brings disciplines such as deconstruction and semiotics into executive development and face-to-face interactions with targeted audiences.
Building on a background in video, multi-media and event production for clients including Atari, The Gap, Clorox, Hay Consulting, Kingsford Charcoal, Pacific Asia Travel Association (PATA), Goodwill Industries, and Foote Cone Belding. O'Malley works both ends of a speaking event, from creative content and presentation to working directly with conference producers and meeting planners to create optimum on-site experiences.
Educated at Cornell University, Magna Cum Laude with graduate studies at l’Ecole des Hautes Etudes en Sciences Sociales in Paris.
User Experience Leader for Hot Studio Katrina Alcorn highlights the methods behind Hot Studio's reworking of the California Academy of Sciences' website and how they sought to bring some of the whimsy of the museum into the online experience.
Katrina Alcorn and Renee Anderson of Hot Studio discuss the unforeseen, hidden costs of web 2.0 user participation features on a website, including costs of design, installation, and maintenance of those features.