FORA.tv Founder and CEO Brian Gruber talks with Tom Becker, president of Chautauqua Institution, about the traditions and mission of Chautauqua.
Tom Becker is the president of Chautauqua Institution. Becker joined Chautauqua in March 1985 as a vice president of the Institution and vice president of the Chautauqua Foundation. Over the years he was promoted to executive vice president and CEO of the Foundation.
In 2001, he continued as chief executive officer of the Foundation and was named executive vice president of Chautauqua Institution. As chief executive, Becker oversaw the growth of the Foundation into a professional fund-raising organization and led it to raising over $100 million in support of the Institution.
Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.
Chautauqua Institution President Tom Becker explains his mission to make what happens at Chautauqua accessible on the internet so it can reach an audience that would otherwise never see the programs at the Institution.