UC Berkeley Professor George Lakoff discusses concepts from his new book, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain.
Joe Epstein is the former President of The Commonwealth Club's Board of Governors. He is a veteran of over forty years in the steel business. In 1970, he founded Sierra Pacific Steel, a full line steel service center, located in Hayward, California. The Company was sold in 1998. He joined with David Garner to start Sierra Steel Trading, LLC in 2002.
Epstein is the President of Sierra Steel Trading and oversees its on going activities.
George P. Lakoff
George P. Lakoff is a professor of linguistics (in particular, cognitive linguistics) at the University of California, Berkeley, where he has taught since 1972.
Although some of his research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his ideas about the centrality of metaphor to human thinking, political behavior and society.
He is particularly famous for his concept of the "embodied mind" which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, and founded a progressive think tank, the Rockridge Institute.
George Lakoff, author of The Political Mind, details the psychological framing devices conservatives use in framing their politics.
Lakoff attributes think tanks, talking heads, and linguistic manipulation to the formation of conservatives' "cognitive strategy" which he believes is in stark contrast to the Enlightenment base of progressive politics.