Fred Krupp discusses his new book Earth: The Sequel - The Race to Reinvent Energy and Stop Global Warming.
The Environmental Defense Fund helped reduce acid rain in the 1990s by using market forces, and last year it played a role in the buyout of Texas utility TXU that reduced the number of planned coal-fired power plants. The advocacy group's president, Fred Krupp, believes business-friendly approaches such as carbon cap-and-trade systems are the best way to fight global warning.
His new book, Earth: The Sequel, highlights the entrepreneurs, scientists, and even a former bus driver on the Trans-Alaska pipeline, who are betting on the free market to create new wealth and build a post-carbon economy- The Commonwealth Club of California
Fred Krupp is the Executive Director of Environmental Defense, a national environmental organization that links science, economics and law to create innovative, equitable and cost effective solutions to the most critical environmental problems.
Krupp and Environmental Defense have been influential in the series of international climate change negotiations that met in The Hague, Buenos Aires and the Kyoto Protocol where he led Environmental Defense’s delegation. Environmental Defense contributed to the US proposal to use emissions budgets and trading as the structure for the Kyoto Protocol. These ideas were, in large measure, adopted. Krupp was a key figure behind Congressional passage of the Clean Air Act (which employs an innovative and economically sound Environmental Defense designed acid rain reduction plan). He has led Environmental Defense in establishing a series of corporate partnerships on materials use (e.g. McDonalds) and climate change (e.g. BP). He led the successful effort to convince chemical manufacturers to accelerate screening of their high production volume chemicals for health effects. He also led the environmental community in the use of Internet technology, most notably with the zip code specific information site, www.scorecard.org.
Krupp leads Environmental Defense’s teams of scientists, attorneys, engineers, and economists in developing solution-oriented strategies to tackle a wide range of U.S. and international environmental problems including global warming; protection of endangered wildlife and ecosystems; restoration of inland, coastal and ocean habitats; elimination of environmental threats to human health; the protection of tropical rainforests.
Since Krupp joined Environmental Defense in 1984, its annual budget has increased from $3 million to more than $35 million, full-time staff has more than quadrupled from 50 to over 200, membership has expanded from 40,000 to more than 300,000, and new regional offices opened in North Carolina and Texas.