A round-table discussion conducted by Robert Scoble which gives a glimpse at how people will watch TV in the future. The panel features panelists Philippe Depallens, Harry Fuller, Michael Gold, Gregory Kennedy and Bernard Rappaz.
Do-it-yourself videos on YouTube, virtual TV stations in Second Life, internet TV stations like Revision3: How will good old television fit in this ever changing multimedia world? What kind of content will attract future viewers? How and where will it be viewed? And how much say will viewers have in shaping their TV programs?- Swissnex
Phillipe Depallens is the Vice President of Video Engineering for Logitech. He oversees the development of all Logitech video products and services. Mr. Depallens manages the engineering teams that design and develop the QuickCam line of webcams and the software applications that extend video to platforms such as instant messaging and mobile phones.
Depallens has fifteen years of experience in consumer product development and strategic relations management. He re-joined Logitech in 2002, when the company acquired SpotLife, a pioneer in Internet-enabled personal broadcasting, where he was co-founder. Prior to co-founding SpotLife, Mr. Depallens was a senior software manager at Logitech, where he instituted processes for fast-cycle development, and use of the Internet for user support.
Harry Fuller has spent his career working in commercial news media for American companies. He has been in numerous high level meetings where major networks wrestle with audience shifts and tough decisions about the future. Except for four years at CNBC Europe in London, his jobs were all in America, primarily in the San Francisco area.
Michael Gold has over 20 years experience as a research engineer and industry analyst for SRI Consulting Business Intelligence and its predecessor organization, the former Stanford Research Institute. He has consulted extensively for the world's largest consumer-electronics manufacturers, copyright owners, and service providers regarding the development of digital video technology, interactive multimedia, and mobile communications. Mr. Gold is also on the staff of SRIC-BI's Virtual Worlds Consortium, a multi-client research program that focuses on the commercialization of 3D simulations for games, social networking, and business collaboration.
In addition to industry knowledge, he also applies SRI's pioneering psychographic segmentation system, known as VALS, which takes advantage of extensive longitudinal surveys to categorize audiences in terms of their psychological distinctions and their early-adopter behaviors, not just demographic profiles as are the norm in media planning.
His background in both R&D and applications of survey research provides a unique vantage point for providing guidance to decision makers regarding future trends in content, commerce, and commercial advertising. Mr. Gold is also an amateur musician and has maintained a lifelong interest in the humanities.
Gregory Kennedy has more than 10 years of progressive, senior-level on line management experience combined with an innovative, entrepreneurial spirit leading the creative, marketing, content and e-commerce of Fortune 500 companies such as Estee Lauder and Procter and Gamble web properties in both New York City and San Francisco, along with advertising, design and/or leadership roles for clients such as Tiffany & Co., Kodak, Hyundai, IBM, Motorola, Progressive Insurance and The Walt Disney Company all based on a lifetime of professional experience in mass media and communications.
Scoble is the Rackspace Startup Liaison Officer, helping small teams have a huge impact with cloud computing technology. He’s a geek who grew up in Silicon Valley and since 1985 he has been building online communities. Robert travels the globe studying and making media about world changing startups. You will also find his videos on YouTube, Google+, Twitter or on the Scoble blog, Scobleizer.com. Robert is also the father of three sons, Patrick, Milan and Ryan, who are lots of fun and they are all geeks in training.