Rethinking Fashion: The Corporate Conscience with discussants Ian Yolles and Mark Galbraith. Alice Demirjian moderates. Parsons The New School for Design presents a discussion with executives from Nau, an innovative new sportswear company founded by top design alumni from Nike, Patagonia, and North Face. Mark Galbraith, Vice President of Product Design, and Ian Yolles, Vice President of Brand Communications, will discuss the brand's web store front, commitment to humanitarian ideals, and design philosophy that stresses beauty, performance, and sustainability. This event is the first in the Rethinking Fashion series, which brings together industry leaders to discuss the role of sustainability in fashion - The New School
Alice Demirjian received her Bachelors Degree in Apparel Marketing from The University of Massachusetts. Her Masters of Science Degree in Fashion Studies with a Marketing Concentration from Philadelphia College of Textiles and Science. She has published a research study for apparel manufacturers and retailers on how to target young adults termed 'Gen Y'.
Ms Demirjian is a Visual Specialist at Reebok International, coordinating and executing a visual merchandising and marketing program. She directed large-scale nationwide event; 'The Reebok Product Experience'. While completing her graduate degree, she worked in merchandising at Urban Outfitters in Philadelphia for the womenâ€™s buying team. Director of Marketing at DPI, 2000, an event and advertising agency. Worked on creative campaigns and focused on developing marketing opportunities while cultivating new channels for business.
Ms Demirjian currently teaches full time at Parsons while working on freelance marketing projects, consulting and visual merchandising.
Mark Galbraith is the Vice President of Product Design for Nau.
Ian Yolles is the Vice President of Brand Communications for Nau.