Trends in Communication and Entertainment with Stefana Broadbent.
Why people hate to talk, love to write, don't skip the ads and still listen to the radio. For years, Stefana Broadbent has been visiting peoples' homes and offices all around the world looking at how people use all kinds of technologies. Currently, she is working at Swisscom Innovation (the R&D branch of the Swiss telecommunication company) where she is leading a User Observatory with a team of social science researchers. She is focusing on how people are specializing in their use of different communication channels- PICNIC
Stefana Broadbent is responsible for the development of the Customer Observatory at Swisscom Innovations.
The Observatory employs ethnographic techniques to study the evolution of customers' usage of Information and Communication Technologies over time.
Before joining Swisscom Innovations in 2004, she was in the Management Team of IconMedialab a multinational digital consultancy listed in Stockholm. In 1993 she founded CB&J, a company specialized in human factors and user research that was acquired by IconMedialab in 1999.
For over 15 years, Stefana has carried out observations in homes and workplaces to monitor how technology is being used in daily life, with the aim of designing services and solutions that are successfully adopted by customers.
Stefana holds a Ph.D. in Cognitive science from the University of Edinburgh, she has been a lecturer in Anthropology and Ergonomics and has published in the field of digital interaction. Stefana lives with her family in Bern.