Christopher Hitchens, author of God is Not Great: How Religion Poisons Everything, sits down for an interview with Brian Gruber, President and CEO of FORA.tv, backstage before a City Arts & Lectures event at Herbst Theatre.
Brian Gruber is Founder and Executive Chairman of FORA.tv.
Gruber has twenty years experience successfully building and marketing media enterprises. As the senior marketing officer for a range of respected media institutions, he has managed billion dollar revenue budgets and large and small marketing teams.
As the first marketing director for C-SPAN, he built its affiliate sales and marketing organization, launching C-SPAN II with the largest subscriber base ever for a cable network at launch. As director of marketing for News Corp's FOXTEL, he helped build the cable television brand in Australia, going from number three to number one in cable subscriptions, brand equity and consumer awareness.
As the head of marketing of the largest urban divisions of 3 top ten cable companies (MSO's), he turned flat or negative subscriber growth into substantial gains. And as president of g/media and Principals.com, he has helped more than twenty new media companies develop brands, marketing strategies, and consumer products.
He also acted as the media adviser and new media producer for the World Affairs Council of Northern California, the nation's most prolific presenter of quality world affairs events.
Christopher Hitchens is an author and journalist whose books, essays, and journalistic career span more than four decades. He has been a columnist and literary critic at The Atlantic, Vanity Fair, Slate, World Affairs, The Nation, Free Inquiry, and became a media fellow at the Hoover Institution in 2008.
Bestselling author and journalist Christopher Hitchens speaks with FORA.tv President and CEO Brian Gruber. This program was recorded prior to an event featuring Mr. Hitchens at City Arts and Lectures in San Francisco, CA, on May 23, 2007.