Will a hot new technology succeed or fail? Where will the next big idea come from? How do creators and managers know when they're on the right track? If you're unaware of the myths of innovation it's impossible to answer these questions: but this book can show you the way.
You'll learn powerful and entertaining lessons from the expensive failures and dramatic successes of innovations past and understand why what we've been told about innovation is wrong. From fascinating chapters based on extensive research into the truth about past innovations in technology, business, and science you'll understand how innovators achieved what they did and what you need to do to be an innovator yourself- Book Passage
Scott Berkun is an author, public speaker and consultant. He worked as a manager at Microsoft from 1994-2003, on projects including (v1-5) of Internet Explorer, Windows and MSN.
He started his own consulting practice in 2003. Wrote the best seller The Art of Project Management (Oâ€™Reilly 2005). And teaches a graduate course in creative thinking at the University of Washington.