Jeffrey Feldman and George Lakoff on Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections).
An expert on speeches and messaging, Dr. Jeffrey Feldman is the editor-in-chief of the influential political blog Frameshop. He is the author of Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (And Win Elections).
He has a frequent contributor to The Thom Hartmann Show on Air America, and travels the country offering seminars on language and progressive politics.
George P. Lakoff
George P. Lakoff is a professor of linguistics (in particular, cognitive linguistics) at the University of California, Berkeley, where he has taught since 1972.
Although some of his research involves questions traditionally pursued by linguists, such as the conditions under which a certain linguistic construction is grammatically viable, he is most famous for his ideas about the centrality of metaphor to human thinking, political behavior and society.
He is particularly famous for his concept of the "embodied mind" which he has written about in relation to mathematics. In recent years he has applied his work to the realm of politics, and founded a progressive think tank, the Rockridge Institute.