More and more companies are challenging the mighty forces of the market by considering the social and environmental impact of their practices. But while some people say that the new respect for corporate social responsibility, green offices, organic products and fair trade are signs of a revolution in capitalism, others claim that some companies are just "green-washing."
Adam Webach (Sustainability Strategist at Wal-Mart and CEO of Act Now Productions), Sheryl O'Loughlin (CEO of Clif Bar), Paul Rice (President and CEO of TransFair USA), Christine Arena (Corporate Strategist and Author of The High-Purpose Company), and moderator Max Schorr (Publisher and Founding Editor of Good Magazine) talk about this market phenomenon that draws from the power of activists, businesses and consumers.
Corporate Strategist; Author, The High-Purpose Company
CEO, Clif Bar
President and CEO, TransFair USA
Max Schorr, Co-Founder and Publisher, GOOD Magazine.
Adam Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world's largest sustainability agency. He is the author of the new book Strategy for Sustainability, published by Harvard Business Press.
As Global CEO of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Procter & Gamble, General Mills, WellPoint, and Wal-Mart, where he engaged the company's 1.9 million associates in its sustainability effort. Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the "The O'Reilly Factor" to "Charlie Rose."