The challenge of convergence is how to capture economic return from emerging opportunities. As consumers demand
innovative, quality content on their own terms, and as disaggregated audiences become the norm, there are significant problems with funding content production.
This panel considers how digital media services can be monetized, how willing consumers are to pay, the changing role of advertising and the best regulatory approach to make the UK a world-leading creative economy.
Chief Executive, Thinkbox
Director of Digital Media at Virgin Radio, the nationwide rock/pop commercial radio station in the UK.
Ian supervises the work of research teams across the institute, covering work on climate change, transport, social policy, housing, public service reform, health, international policy and democracy.
His own personal research interests include democracy and empowerment, innovation in government, national security policy and the use of digital technology in the public sector. Ian was previously Associate Director and leader of ipprâ€™s Digital Society, Media and Arts team and has also just completed almost 2 years in the private sector, as a Director in the Global Government Industry practice at Electronic Data Systems (EDS).
Previously, Ian was Director of the Graduate Programme in International Studies and Lecturer in Politics at the University of Sheffield. He has published on many wide-ranging issues, including conflict in the former Yugoslavia, the expansion of the European Union, digital technology and centre-left values, and the politics of conflict and security in Northern Ireland.
Ian is an active commentator on public policy issues. Recent contributions include the Today Programme on Radio 4 and contributions to More 4 News.