The 2007 Oxford Media Convention was organized by the Institute for Public Policy Research in association with MediaGuardian and the Said Business School at the University of Oxford. This keynote features Ed Richards who has been CEO of Ofcom since October of 2006.
The Convention as a whole looks ahead to identify the policy, governance and business challenges that face media and traditional broadcast industries now as they prepare for a post analogue age in 2012.
Consumers are only just starting to enjoy more control over content, including more choice about what to watch, where to watch it and when. These shifts are challenging traditional business and policy models built for an analogue age. Little is known about the long term impacts these changing habits, particularly apparent amongst youth, will have for policy makers and media industries.
This Oxford Media Convention brings together senior figures from broadcasting, policy, academia and regulatory bodies, to explore the national and global implications of these shifts from analogue to digital for media industries.
Keynote speakers also include Michiel Bakker, chief executive, Viacom UK.
Chief Executive, Viacom UK
Michiel Bakker joined MTV before it began broadcasting in 1987 and set up MTV Europe's Amsterdam office. Appointed Senior Vice President, Network Development, Michiel then became responsible for MTV Networks Europeâ€™s pan-European distribution.
After promotion to Managing Director of MTV Networks UK and Ireland, Michiel assumed overall responsibility for all aspects of MTV and VH1 in the region, from strategy and finance through to production and programming. Today, Michiel combines his UK role with responsibility for MTV's channels in Sweden, Denmark, Norway and Finland, as well as the UK Paramount Comedy Channels. Michiel also sits on the board of Nickelodeon.
During his tenure in the UK, he has steered the network through some of the key developments in multichannel TV, with the music portfolio now standing at eight unique and distinctive MTV and VH1 branded channels, as well as TMF, one of only two music channels on Freeview. The channels lead the highly competitive music TV market, regularly out-rating their competitors by a ratio of 2:1.
Michiel was also responsible for the establishment of MTV Networks UK's ad sales arm, Viacom Brand Solutions, in 2000 after the successful bid to win the sales business for both Nickelodeon and Paramount Comedy Channel. VBS has since added E! entertainment to its sales offer and continues to lead the field in providing innovative, creative and impactful marketing solutions.
In recent years, Michiel has spearheaded a drive towards investing in UK programming resulting in locally-produced hit shows, from cult smash Dirty Sanchez, and UK Pimp My Ride to Totally Scott-Lee and 1LSQ with Russell Brand.
With such strong programmes alongside unrivaled music and comedy content, the network is in a unique position find fresh and innovative ways to engage with its audience. Having already established leading mobile services on most major networks, a vibrant online community, and award-winning interactive programming, the company is committed to being a pioneer in the digital space. With the creation of Viacom UK to reflect the companyâ€™s strength in the UK creative industry, 2007 promises to be another exciting year.
Ian supervises the work of research teams across the institute, covering work on climate change, transport, social policy, housing, public service reform, health, international policy and democracy.
His own personal research interests include democracy and empowerment, innovation in government, national security policy and the use of digital technology in the public sector. Ian was previously Associate Director and leader of ipprâ€™s Digital Society, Media and Arts team and has also just completed almost 2 years in the private sector, as a Director in the Global Government Industry practice at Electronic Data Systems (EDS).
Previously, Ian was Director of the Graduate Programme in International Studies and Lecturer in Politics at the University of Sheffield. He has published on many wide-ranging issues, including conflict in the former Yugoslavia, the expansion of the European Union, digital technology and centre-left values, and the politics of conflict and security in Northern Ireland.
Ian is an active commentator on public policy issues. Recent contributions include the Today Programme on Radio 4 and contributions to More 4 News.
Chief Executive Officer, Ofcom
Ed Richards was appointed Ofcom Chief Executive in October 2006. He was previously Chief Operating Officer where his responsibilities included strategy, research, consumer policy, business planning, finance, human resources and Ofcom's functions in the Nations and Regions.
Prior to Ofcom Ed was Senior Policy Advisor to the Prime Minister for Media, telecoms, internet and e-govt. Before that he was Controller of Corporate Strategy at the BBC. He also worked in consulting at London Economics Ltd, as an advisor to Gordon Brown MP and began his career as a researcher with Diverse Production Ltd, where he worked on programmes for Channel 4