Michael Eisner, former CEO of The Walt Disney Company, discusses the concept of "Creativity in a Box," which involves combining creativity with fiscal responsibility.
Eisner shares the lessons he has learned leading organizations challenged with constantly reinventing themselves and growing through innovation in the world of entertainment.
Michael Eisner is founder of The Tornante Company, a privately held company that makes investments in and incubates companies and opportunities in the media and entertainment space. Through Tornante, Eisner founded Vuguru, an independent studio that develops and finances scripted, story-driven content for digital and international platforms and acquired The Topps Company, Inc., the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Eisner has been a leader in the American entertainment industry for several decades. In 1984, Eisner assumed the position of chairman and CEO of The Walt Disney Company, transforming it from a film and theme park company with $1.8 billion in enterprise value into a global media empire valued at $80 billion. He began his career at ABC, taking the network from No. 3 to No. 1. In 1976, he became president of Paramount Pictures, leading the studio to become No. 1 at the box office and in profitability. Eisner is a trustee of the Aspen Institute.
Michael Eisner, former CEO of The Walt Disney Company, discusses the future of online entertainment, arguing that while the Internet offers people a more equal opportunity to get their voice heard, "infinite choice will ultimately lead to infinite frustration."
He advocates for an American Idol-ization of the system, where human filters could guarantee "superior original content."