Ben Cohen and Mal Warwick discuss the first book in The Social Venture Network Series, Values-Driven Business: How to Change the World, Make Money, and Have Fun.
There are scads of books on the challenges of running large companies. While about 50% of the US workforce work for large companies (500 workers or more), the other 50% work for or own smaller-scale businesses. Ben Cohen (of Ben & Jerry's Ice Cream fame), and Mal Warwick (chair of the Social Venture Network Advisory Board) redress this imbalance in their new book Values-Driven Business, which lays out the roadmap for starting and running a business while staying true to one's own ethics and values. Cohen and Warwick address changes both in the culture of modern-day business as well as in the country's general culture. These changes are reflected by the ever-growing demand of consumers for products that are not produced in an environmentally damaging manner, as well as for companies that treat their employees with dignity, respect, and decent pay. The authors offer case studies from companies such as Clif Bar, Eileen Fisher Inc., Hewlett-Packard, Working Assets, and many more to show how the "triple bottom line" of profits, people, and planet has helped communities throughout North America grow and thrive. Full of practical resources for business owners or managers who want to narrow the gap between their personal values and their business practices, this down-to-earth paperback guide illustrates the many dimensions of values-driven businesses.
Ben Cohen (born 1951) is a co-founder of Ben & Jerry's, along with Jerry Greenfield. He now runs TrueMajority and Business Leaders for Sensible Priorities.
Cohen is vocal in his support of Democratic candidates. He supported Dennis Kucinich in the 2004 Democratic primaries.
With Ben Cohen, co-founder of Ben & Jerry's Ice Cream, Mal is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (Berrett-Koehler Publishers, 2006). This newest of Mal's eighteen books reflects his long history promoting social and environmental responsibility in the nationwide business community.
With Cohen and others, he was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, he was elected to the board of the Social Venture Network and has served as its Chair since 2002. Mal was a member of the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business, University of California, Berkeley.
Mal Warwick has posted nearly 700 book reviews on his blog, malwarwickonbooks.com, encompassing both fiction and nonfiction. In his spare time, he serves on six boards of directors, including the Book Festival’s.